The Mudra Institute of Communications, Ahmedabad (MICA) has officially released the MICAT 2025 scorecard and GE-PI shortlists on February 14, 2025. Candidates who appeared for MICAT 2, held earlier this year, can now check their GE-PI (Group Exercise & Personal Interview) selection status on the official MICA website.
The MICAT 2025 selection process is crucial for candidates aspiring to secure admission to MICAโs prestigious PGDM-C (Post Graduate Diploma in Management – Communications) and PGDM programs. The final merit list is scheduled for release in April 2025, determining which candidates will be granted admission based on multiple assessment criteria.
In this comprehensive guide, we will cover:
- MICAT 2025 selection process
- Cutoffs and weightage for various components
- GE-PI dates and venue details
- Steps to check the shortlist and download call letters
- Final merit list criteria
Letโs dive into the detailed admission process for MICA PGDM 2025 aspirants.
What is MICAT?
MICAT is the entrance exam conducted by MICA Ahmedabad for admission to its flagship PGDM-Communications (PGDM-C) and PGDM programs. It is held in two phasesโMICAT 1 and MICAT 2. Candidates can appear for either or both exams, and the best score among the two is considered for shortlisting.
MICAT evaluates a candidateโs creative thinking ability, analytical and verbal skills, general awareness, and psychometric aptitude. Unlike traditional MBA entrance exams, MICAT also assesses candidates’ storytelling and essay-writing abilities, making it a unique test for communication professionals.
MICAT 2025 Results and Shortlisting Process
MICAT 2 Result Release Date
- MICAT 2 results were released on February 13, 2025.
- Candidates could check their individual MICAT scores by logging in to the official MICA website.
GE-PI Shortlists Release Date
- GE-PI Shortlists for MICAT 2025 were released on February 14, 2025.
- Candidates who cleared the MICAT cutoffs were shortlisted for the Group Exercise (GE) and Personal Interview (PI) rounds.
How to Check MICAT 2025 GE-PI Shortlists?
Candidates can check their MICAT 2025 GE-PI call status by following these steps:
- Visit the official MICA website (www.mica.ac.in)
- Click on the “MICAT 2025 Shortlist” link
- Enter your MICAT login credentials (User ID and Password)
- Check if you have been shortlisted for GE-PI rounds
- Download your GE-PI call letter if selected
MICAT 2025 Selection Criteria & Admission Process
The selection process for MICAโs PGDM-C and PGDM programs is based on a multi-stage evaluation system that considers multiple factors, including:
- Performance in CAT/XAT/GMAT
- MICAT score
- Group Exercise (GE) performance
- Personal Interview (PI) performance
- Academic performance, diversity, and extracurricular achievements
The final merit list is weighted as follows:
To ensure a fair selection process, MICA considers a holistic approach to assess students beyond just test scores.
MICAT 2025 GE-PI Dates & Venue Details
The GE-PI (Group Exercise & Personal Interview) rounds will be held across five cities in India, allowing candidates to attend interviews at their preferred location.
Candidates shortlisted for the GE-PI rounds must attend in person at their designated interview center.
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MICAT 2025 GE-PI Process: What to Expect?
1. Group Exercise (GE) Round
- Candidates are given a real-world scenario, case study, or problem statement.
- They are required to discuss, debate, and present solutions in a group setting.
- Evaluators assess teamwork, leadership, problem-solving ability, and creativity.
2. Personal Interview (PI) Round
- Candidates face a panel of interviewers comprising MICA faculty and industry experts.
- Questions revolve around the candidateโs background, interests, career goals, and knowledge of communication trends.
- Creative storytelling and innovative thinking play a major role in scoring well.
MICAT 2025 Cutoff Trends & Expected Scores
MICA does not release official MICAT cutoffs, but based on previous years, the expected safe score ranges are:
Candidates must clear the Psychometric Test to be considered for the next evaluation rounds.
Final Merit List & Admission Confirmation
When Will the Final Merit List Be Released?
- MICA PGDM 2025 final merit list will be released in April 2025.
- Selected candidates will receive admission offer letters based on their final ranking.
Steps to Confirm Admission
- Check your final selection status on MICAโs website.
- If selected, pay the admission fee within the stipulated deadline.
- Complete the document verification and onboarding process.
- Attend the orientation program before the academic session begins.
Conclusion: Why Choose MICA for PGDM-C & PGDM?
MICA Ahmedabad is Indiaโs premier institute for Strategic Marketing, Advertising, Digital Marketing, Brand Management, and Communication Studies. With its unique selection process and creative focus, MICA stands apart from other B-Schools.
Key Reasons to Join MICA:
โ๏ธ Industry-oriented curriculum with a focus on communication and marketing
โ๏ธ Strong alumni network in top media, advertising, and marketing firms
โ๏ธ Hands-on learning experience through case studies and live projects
โ๏ธ High placement rates with top recruiters like Google, Amazon, Ogilvy, and more
If you have a passion for brand storytelling, creative communication, and marketing, MICA is the perfect B-school for you!
Stay tuned for more updates on MICA PGDM 2025 admissions. Best of luck to all MICAT aspirants!
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